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Customer relationship management : a strategic imperative in the world of e-business

Brown, Stanley A., ed.

Customer relationship management : a strategic imperative in the world of e-business - Toronto : Wiley, 2000 - 345

ISBN: 0471644099

Subjects--Topical Terms:
CUSTOMER RELATIONS--MANAGEMENT
ELECTRONIC COMMERCE

LC Class. No.: HF5415.5 / C877

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