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Normal view MARC view ISBD view

Hi-tech hi-touch branding : creating brand power in the age of technology

Temporal, Paul

Hi-tech hi-touch branding : creating brand power in the age of technology - Singapore : Wiley, 2001 - 219

ISBN: 0471845965

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MARKETING
ELECTRONIC COMMERCE

LC Class. No.: HF5415.13 / T456H

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