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Normal view MARC view ISBD view

Business marketing management : an organizational approach

Haas, Robert W.

Business marketing management : an organizational approach - 5th ed. - Boston, Mass. : PWS-Kent Pub. Co., 1992 - 899 p.

Subjects--Topical Terms:
INDUSTRIAL MARKETING
INDUSTRIAL MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF5415.13 / H327B 1992

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