Marketing management : analysis, planning, implementation, and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 9th ed. , international ed. - Upper Saddle River, N.J. : Prentice-Hall International, c1997 - 789 p. : col. ill. - The Prentice Hall international series in marketing .
Includes bibliographical references and index
0132613638
MARKETING--MANAGEMENT
HF5415.13 / K674M 1997
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 9th ed. , international ed. - Upper Saddle River, N.J. : Prentice-Hall International, c1997 - 789 p. : col. ill. - The Prentice Hall international series in marketing .
Includes bibliographical references and index
0132613638
MARKETING--MANAGEMENT
HF5415.13 / K674M 1997
