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Normal view MARC view ISBD view

Competitive branding : winning in the market place with value-added brands

Nilson, Torsten H.

Competitive branding : winning in the market place with value-added brands - Chichester : Wiley, 1998 - 235

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / N547C

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