Introduction to marketing communication : an integrated approach /
Burnett, John
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty - Upper Saddle River, N.J. : Prentice-Hall, c1998 - 659 p. : col. ill.
Includes bibliographical references and index
0132690853
Communication in marketing
ADVERTISING CAMPAIGNS
HF5415.123 / B876I
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty - Upper Saddle River, N.J. : Prentice-Hall, c1998 - 659 p. : col. ill.
Includes bibliographical references and index
0132690853
Communication in marketing
ADVERTISING CAMPAIGNS
HF5415.123 / B876I
