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Managing systematic and ethical public relations campaigns

McElreath, Mark P.

Managing systematic and ethical public relations campaigns - 2nd ed. - Madison, Wis : Brown & Benchmark, 1997 - 435 p.

Subjects--Topical Terms:
PUBLIC RELATIONS--MANAGEMENT
PUBLIC RELATIONS--MORAL AND ETHICAL ASPECTS

LC Class. No.: HM263 / M323M 1997

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