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Advertising in society : classic and contemporary readings on advertising's role in society /

Advertising in society : classic and contemporary readings on advertising's role in society / [edited by] Roxanne Hovland, Gary B. Wilcox - Lincolnwood, Ill. : NTC Business, 1990 - 522 p. : ill.

Includes bibliographical references

ISBN: 0844231770

Subjects--Topical Terms:
ADVERTISING--SOCIAL ASPECTS--UNITED STATES--20TH CENTURY

LC Class. No.: HF5813 .U6 / A383

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Advertising in society : classic and contemporary readings on advertising's role in society /

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