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Normal view MARC view ISBD view

Handbook of services marketing & management

Swartz, Teresa, ed.

Handbook of services marketing & management - Thousand Oaks, Calif. : Sage, 2000 - 521

ISBN: 0761916121

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING
SERVICE INDUSTRIES--MANAGEMENT
CUSTOMER SERVICES--MARKETING
CUSTOMER SERVICES--MANAGEMENT

LC Class. No.: HD9980.5 / H362

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