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Branding in Asia : the creation, development, and management of Asian brands for the global market

Temporal, Paul

Branding in Asia : the creation, development, and management of Asian brands for the global market - Singapore : Wiley, 2000 - 261

Subjects--Topical Terms:
BRAND NAME PRODUCTS--CASE STUDIES
MARKETING--CASE STUDIES
COMPETITION, INTERNATIONAL--CASE STUDIES

LC Class. No.: HD69 .B7 / T456B

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Branding in Asia : the creation, development, and management of Asian brands for the global market

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