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The new direct marketing : how to implement a profit-driven database marketing strategy

David Shepard Associates

The new direct marketing : how to implement a profit-driven database marketing strategy - 2nd ed. - Burr Ridge, Ill. : Irwin, 1995 - 493 p.

Subjects--Topical Terms:
DIRECT MARKETING--DATA PROCESSING
DATABASE MARKETING
DATABASE MANAGMENT
DIRECT MARKETING--STATISTICAL METHODS

LC Class. No.: HF5415.126 / D384N 1995

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The new direct marketing : how to implement a profit-driven database marketing strategy

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