Product design and corporate strategy : managing the connection for competitive advantage
Blaich, Robert
Product design and corporate strategy : managing the connection for competitive advantage - New York, N.Y. : McGraw-Hill, 1993 - 191
NEW PRODUCTS--UNITED STATES--MANAGEMENT
PRODUCT MANAGEMENT--UNITED STATES
DESIGN, INDUSTRIAL--UNITED STATES
HF5415.153 / B524P
Product design and corporate strategy : managing the connection for competitive advantage - New York, N.Y. : McGraw-Hill, 1993 - 191
NEW PRODUCTS--UNITED STATES--MANAGEMENT
PRODUCT MANAGEMENT--UNITED STATES
DESIGN, INDUSTRIAL--UNITED STATES
HF5415.153 / B524P
