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Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers, and distributors

Houk, Bob

Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers, and distributors - New York, N.Y. : Association of National Advertisers, 1995 - 226

Subjects--Topical Terms:
COOPERATIVE ADVERTISING--UNITED STATES

LC Class. No.: HF5827.4 / H684C

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Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers, and distributors

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