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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom

Driving brand value : using integrated marketing to manage profitable stakeholder relationships - New York, N.Y. : McGraw-Hill, 1997 - 284

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT--CASE STUDIES
CORPORATE IMAGE--CASE STUDIES

LC Class. No.: HF5415.13 / D862D

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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

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