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Management of electronic media /

Albarran, Alan B.

Management of electronic media / Alan B. Albarran - 2nd ed. - Belmont, Calif. : Wadsworth/Thomson Learning, c2002 - 315 p. : ill.

Includes bibliographical references and index

ISBN: 0534561918

Subjects--Topical Terms:
MASS MEDIA--MANAGEMENT

LC Class. No.: P96 .M34 / A422M 2002

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