Basic marketing : a global-managerial approach /
Perreault, William D. Jr
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 14th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 815 p. : col. maps, col. ill. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071121102
MARKETING--MANAGEMENT
HF5415.13 / P477B 2002
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 14th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 815 p. : col. maps, col. ill. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071121102
MARKETING--MANAGEMENT
HF5415.13 / P477B 2002
