Broadcast/cable/Web programming : strategies and practices /
Broadcast/cable/Web programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson - Australia : Wadsworth/Thomson Learning, c2002 - 466 p. : ill.
Rev. ed. of : Braodcast/cable programming. 5th ed. 1996
Includes bibliographical references and index
053451295X
TELEVISION PROGRAMS--PLANNING
RADIO PROGRAMS--PLANNING
CABLE TELEVISION--PLANNING
PN1992.55 / E277B 2002