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Normal view MARC view ISBD view

Services marketing : principles and practice /

Palmer, Adrian

Services marketing : principles and practice / Adrian Palmer, Catherine Cole - Englewood Cliffs, N.J. : Prentice-Hall, c1995 - 389 p. : ill.

Includes bibliographical references and index

ISBN: 0023905638

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING

LC Class. No.: HD9980.5 / P345S

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