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Cases in advertising and promotion management /

Quelch, John A.

Cases in advertising and promotion management / John A. Quelch, Paul W. Farris - 4th ed. - Burr Ridge, Ill. : Irwin, c1994 - 746 p. : ill.

Includes bibliographical references and index

ISBN: 0256122725

Subjects--Topical Terms:
ADVERTISING--CASE STUDIES
SALES PROMOTION--CASE STUDIES

LC Class. No.: HF5823 / Q442C 1994

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