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Marketing /

Marketing / Eric N. Berkowitz ... [et al.] - 5th ed. - Chicago, Ill. : Irwin, c1997 - 736 p. : col. ill. - Irwin series in marketing .

Includes bibliographical references and indexes

ISBN: 0256189684

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / M374 1997

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