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Principles of marketing /

Evans, Joel R.

Principles of marketing / Joel R. Evans, Barry Berman - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995 - 521 p. : maps, col. ill. + 1 diskette

Includes bibliographical references and index

ISBN: 0023347015

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415 / E926P 1995

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