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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen - 2002 update ed. - Fort Worth, Tex. : Harcourt College, c2002 - 815 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 0030330963

Subjects--Topical Terms:
EXPORT MARKETING

LC Class. No.: HF1416 / C946I 2002

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