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Promotion and integrated marketing communications /

Semenik, Richard J.

Promotion and integrated marketing communications / Richard J. Semenik - Australia : South-Western, c2002 - 582 p. : ill. (some col.)

Includes bibliographical references and indexes

ISBN: 0324062532

Subjects--Topical Terms:
ADVERTISTING CAMPAIGNS
Communication in marketing

LC Class. No.: HF5837 / S453P

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Promotion and integrated marketing communications /

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