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Normal view MARC view ISBD view

Sports and entertainment marketing /

Kaser, Ken.

Sports and entertainment marketing / Kaser and Oelkers - Australia : South-Western Educational, c2001 - 298 p. : col. ill.

Includes index

ISBN: 0538694777

Subjects--Topical Terms:
SPORTS--MARKETING--STUDY AND TEACHING
ENTERTAINMENT EVENTS--MARKETING--STUDY AND TEACHING

LC Class. No.: GV716 / K373S

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