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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

Jim, Aitchison

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison - Singapore : Wiley, 2002 - 411 p. : ill.

Includes index

ISBN: 0470820551

Subjects--Topical Terms:
ADVERTISING--ASIA
ADVERTISING--PACIFIC AREA
MARKETING--ASIA
MARKETING--PACIFIC AREA

LC Class. No.: HF5813 .A78 / A372H

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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

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