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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 549 p. : col. ill. - The Prentice Hall international series in marketing .

Includes bibliographical references and index

ISBN: 013091360X

Subjects--Topical Terms:
CONSUMER BEHAVIOR

LC Class. No.: HF5415.32 / S646C 2002

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Consumer behavior : buying, having, and being /

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