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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - Upper Saddle River, N.J. : Prentice Hall, c2002 - 638 p. : col. ill. + 1 CD-ROM

Includes index

ISBN: 0130175781

Subjects--Topical Terms:
Communication in marketing
Advertising

LC Class. No.: HF5415.123 / C568I

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Integrated advertising, promotion, and marketing communications /

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