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Readings on market-driving strategies : towards a new theory of competitive advantage /

Readings on market-driving strategies : towards a new theory of competitive advantage / [edited by] Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto - Reading, Mass. : Addison-Wesley, c1997 - 540 p. : ill.

Includes bibliographical references

ISBN: 0321014138

Subjects--Topical Terms:
Consumer behavior
MARKETING--MANAGEMENT

LC Class. No.: HF5415.32 / R422

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Readings on market-driving strategies : towards a new theory of competitive advantage /

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