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Principles of service marketing and management /

Lovelock, Christopher

Principles of service marketing and management / Christopher Lovelock, Lauren Wright - 2nd ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 436 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 0130950122

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING--UNITED STATES
SERVICE INDUSTRIES--MANAGEMENT--UNITED STATES

LC Class. No.: HD9981.5 / L683P 2002

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