Consumer behavior and marketing strategy /
Peter, J. Paul
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 6th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 582 p. : ill. (some col.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072410647
Consumer behavior
Marketing
HF5415.3 / P473C 2002
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 6th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 582 p. : ill. (some col.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072410647
Consumer behavior
Marketing
HF5415.3 / P473C 2002
