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International marketing : consuming globally, thinking locally /

McAuley, Andrew

International marketing : consuming globally, thinking locally / Andrew McAuley - Chichester : Wiley, c2001 - 337 p. : ill.

Includes bibliographical references and index

ISBN: 0471897442

Subjects--Topical Terms:
EXPORT MARKETING
INTERNATIONAL ECONOMIC RELATIONS
GLOBALIZATION

LC Class. No.: HF1416 / M322I

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International marketing : consuming globally, thinking locally /

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