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Promiscuous customers : invisible brands : delivering value in digital markets /

Bayler, Michael

Promiscuous customers : invisible brands : delivering value in digital markets / Michael Bayler and David Stoughton - Oxford : Capstone, 2002 - 266 p. : ill.

Includes index

ISBN: 1841121592

Subjects--Topical Terms:
INTERNET MARKETING
ELECTRONIC COMMERCE
TELEMARKETING
CUSTOMER RELATIONS

LC Class. No.: HF5415.1265 / B394P

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Promiscuous customers : invisible brands : delivering value in digital markets /

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