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Marketing channels : a relationship management approach /

Pelton, Lou E.

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin - 2nd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 514 p. : ill. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index

ISBN: 0071121005

Subjects--Topical Terms:
MARKETING CHANNELS
RELATIONSHIP MARKETING

LC Class. No.: HF5415.129 / P447M 2002

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Marketing channels : a relationship management approach /

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