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Consumer behavior : an applied approach /

Hanna, Nessim

Consumer behavior : an applied approach / Nessim Hanna, Richard Wozniak - Upper Saddle River, N.J. : Prentice Hall, c2001 - 586 p. : col. ill.

Includes bibliographical references and index

ISBN: 0130895024

Subjects--Topical Terms:
CONSUMER BEHAVIOR--UNITES STATES

LC Class. No.: HF5415.33 .U6 / H366C

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