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Public relations : strategies and tactics /

Public relations : strategies and tactics / Dennis L. Wilcox ... [et al.] - 7th ed. - Boston, Mass. : Allyn and Bacon, c2003 - 570 p. : col. ill.

Includes bibliographical references and index

ISBN: 0205360734

Subjects--Topical Terms:
PUBLIC RELATION
PUBLIC RELATION--UNITED STATES

LC Class. No.: HM263 / P824 2003

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