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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Marketing /

Marketing / Roger A. Kerin ... [et al.] - 7th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 741 p. : col. ill. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes

ISBN: 0071217258

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / M374 2003

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