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The strategy and tactics of pricing : a guide to profitable decision making /

Nagle, Thomas T. 1951-

The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 398 p. : ill. - The Prentice Hall international series in marketing .

Includes bibliographical references and indexes

ISBN: 013026248X

Subjects--Topical Terms:
PRICING
MARKETING--DECISION MAKING

LC Class. No.: HF5416.5 / N334S 2002

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The strategy and tactics of pricing : a guide to profitable decision making /

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