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Marketing communication : principles and practice /

Varey, Richard J. 1955-

Marketing communication : principles and practice / Richard J. Varey - London : Routledge, 2002 - 389 p. : ill.

Includes bibliographical references and index

ISBN: 0415230403

Subjects--Topical Terms:
Communication in marketing

LC Class. No.: HF5415.123 / V373M

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