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Advertising : principles & practice /

Wells, William 1962-

Advertising : principles & practice / Advertising : principles and practice William Wells, John Burnett, Sandra Moriarty - 5th ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2000 - 562 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 0130872180

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / W444A 2000

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