The future of marketing : critical 21st-century perspectives /
The future of marketing : critical 21st-century perspectives /
edited by Philip J. Kitchen
- Basingstoke : Palgrave Macmillan, 2003
- 196 p. : ill.
Includes bibliographical references and index
0333992865
MARKETING--FORECASTING
TWENTY-FIRST CENTURY--FORECASTING
HF5415 / F878
Includes bibliographical references and index
0333992865
MARKETING--FORECASTING
TWENTY-FIRST CENTURY--FORECASTING
HF5415 / F878
