Advertising and promotion : an integrated marketing communications perspective /
Belch, George Eugene
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 6th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2004 - 779 p. : ill. (chiefly col.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071214380
Advertising
SALES PROMOTION
Communication in marketing
HF5823 / B442A 2004
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 6th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2004 - 779 p. : ill. (chiefly col.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071214380
Advertising
SALES PROMOTION
Communication in marketing
HF5823 / B442A 2004
