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Brand driven : the route to integrated branding through great leadership /

LePla, F. Joseph 1955-

Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.] - London : Kogan Page, 2003 - 334 p. : ill.

Includes bibliographical references and index

ISBN: 0749437979

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MANAGEMENT
LEADERSHIP

LC Class. No.: HD69 .B7 / L464B

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Brand driven : the route to integrated branding through great leadership /

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