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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong - 10th ed. , international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004 - 661 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 0131212761

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415 / K674P 2004

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