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Marketing research : a practical approach for the new millennium /

Hair, Joseph F.

Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - Boston, Mass. : Irwin McGraw-Hill, c2000 - 682 p. : ill. - The Irwin/McGraw-Hill series in marketing .

Includes index

ISBN: 0256195552

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 / H347M

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Marketing research : a practical approach for the new millennium /

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