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Marketing research : methodological foundations /

Churchill, Gilbert A., Jr.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci - 8th ed. - Australia : South-Western/Thomson Learning, c2002 - 1006 p. : ill.

Includes bibliographical references and indexes

ISBN: 0030331013

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 / C487M 2002

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