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Normal view MARC view ISBD view

Service marketing : a managerial approach /

Service marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy - Milton : Wiley, 2003 - 604 p. : ill.

Includes bibliographical references and index

ISBN: 0470800682

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING
Customer services
Marketing

LC Class. No.: HD9980.5 / S478

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