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Marketing leadership in hospitality : foundations and practices /

Lewis, Robert C. 1930-

Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers - 3rd ed. - New York, N.Y. : Wiley, c2000 - 923 p. : ill., maps

Includes bibliographical references and indexes

ISBN: 0471332704

Subjects--Topical Terms:
HOSPITALITY INDUSTRY--MARKETING

LC Class. No.: TX911.3 .M3 / L484M 2000

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Marketing leadership in hospitality : foundations and practices /

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