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Normal view MARC view ISBD view

Cases in consumer behavior. Volume I /

McEnally, Martha

Cases in consumer behavior. Volume I / Martha McEnally - Upper Saddle River, N.J. : Pearson Education, c2002 - 94 p. : ill.

Includes bibliographical references

ISBN: 0130665584

Subjects--Topical Terms:
CONSUMER BEHAVIOR--CASE STUDIES
CONSUMERS--CASE STUDIES--UNITED STATES

LC Class. No.: HF5415.32 / M323C

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