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The future of advertising : new media, new clients, new consumers in the post-television age /

Cappo, Joe

The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo - Chicago, Ill. : McGraw-Hill, c2003 - 260 p. : ill.

Includes bibliographical references and index

ISBN: 0071403159

Subjects--Topical Terms:
ADVERTISING
ADVERTISING--UNITED STATES

LC Class. No.: HF5821 / C366F

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The future of advertising : new media, new clients, new consumers in the post-television age /

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