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Normal view MARC view ISBD view

Big M, little m marketing : new strategies for a new Asia /

Ketchum, David

Big M, little m marketing : new strategies for a new Asia / David Ketchum - Singapore : Wiley, c2003 - 220 p. : ill.

Includes bibliographical references and index

ISBN: 0471479233

Subjects--Topical Terms:
MARKETING--ASIA

LC Class. No.: HF5415.12 .A78 / K472B

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